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Read
Don Mauer's column:
Lean and
Lovin' It
And,
check-out
his newest recipe in
this week's Chicago-area
Daily
Herald |
Don Mauer's Low-Fat Journey
This amazing,
almost magical
story begins at age fifteen when Mauer created his first homemade pizza.
Although the crust was from a boxed mix, and the sauce came out of a
can, this remains an auspicious moment: It was the beginning of his
lifetime love affair and journey with quality food. Mauer's adventure
wended its way down roads lined with pots and pans; traversed the lakes
of sauces and forded the streams of gravy in his life.
Don spent the next 27 years grazing the fatlands for:
roasted peanuts, bowls of homemade potato chips raked through sour cream
dip, mounds of freshly prepared Fettuccine Alfredo with braised pork
chops sautéed in bacon fat, and finally finished off with a large slice
of sweet, rich chocolate cake topped with Häagen Dazs Vanilla Swiss
Almond Ice Cream. If it didn't have 65-75% fat, Mauer didn't eat it. For
Mauer it was: “Jack Sprat would eat no lean...”
“He never ate a fat he didn't like.”
Whew...talk about
greasing the skids! Does it come as any surprise that Mauer's
cholesterol was 260 and his weight tipped the scales at a
none-too-fragile 308? Actually, when being weighed, he thought it would
be necessary to wheel up a second scale for his other foot, due to his
mistaken belief that Doctor's scales did not exceed 300 pounds.
Things started to change ...
Mauer's life began
to change fifteen years ago. At first, his decision to take off excess
weight did not seem significant. Initially, Mauer enrolled in an
Optifast Program, which helped him to lose 70 pounds. On his own, he
permanently altered his eating habits, blew-out most of the fat in his
recipe collection and proceeded to lose an additional 35 pounds. By this
point, Mauer's cholesterol was also reduced to a doctor-pleasing 167.
More than thirteen years have gone by and he continues to maintain some
of his weight loss.
Mauer's particular greatness comes from his almost
magical ability to combine his love of great-tasting 'good ol' American
foods with his zeal for reducing the fat and calories in almost any
dish. Fame for his lean wizardry initially came from his ability to
completely overhaul his own extensive recipe collection, while
recreating all his comfort foods with less fat and fewer calories, while
unlocking the flavor. We all know how difficult this is to do; Mauer's
genius is his success.
Discovered by the fourth estate ...
April 1992 the
Chicago Sun-Times
discovered Mauer and told the entire city of
Chicago about his weight loss and amazing recipes. They wrote that his
recipes and prepared foods are: “...fresh and vibrant, about as far from
deprivation dining as you can get.” His lifestyle and mouth-watering
recipes have been featured in USA Today and other regional and national
newspapers, as well as Diet & Exercise, Men's Health, Walking,
Prevention, Southern Living and Cooking Light magazines.
Three years later the Chicago Sun-Times
again featured Mauer with recipes he created especially for a selected
reader, in their feature “Nutrition Turnaround” they wrote: “Don Mauer
is a cook turned teacher, author, columnist, TV cook and celebrity...
Most important, he lost more than 100 pounds five years ago - and kept
them off - eating to his heart's content by redesigning his recipes.”
During the second week of October 1992, the Daily
Herald, the Chicago-area's third largest daily newspaper,
featured Mauer on the front page of their Food Section. This kicked-off
his weekly column -
Lean and lovin' it® - covering the entire
spectrum of healthy cooking and eating.
His increasingly
popular column continues running after more than 12 years. For over ten
years, his column has also been appearing on the front page of the Food
section in Durham, North Carolina’s
The Herald-Sun.
Prevention, America's leading health
magazine, featured Mauer in August 1997 and showcased his recipes in
October 1997 and again in their 1999 Healthy Desserts calendar.
Southern Living magazine featured two
recipes from Mauer's "A Guy’s Guide to Great Eating" in their
August 2000 issue.
Cooking Light magazine’s January/February
2001 issue featured Don’s story and recipes in “Man With a Pan.” CL’s
editors selected his – Puffed-Up Chocolate Chip Cookies – as one of that
issues top five recipes.
Then to the radio ...
WTMX-FM Radio/Chicago ran a news feature
the week of April 5, 1992 called 60 Seconds with Don Mauer during which
they stated: “Mauer is a (low-fat) gourmet cook ... inside his own
home.” When WTMX invited Mauer to answer listener questions on their
1992 Thanksgiving Day morning show, he received a record-setting volume
of calls.
Mauer was a regular guest on WBBM-AM CBS
Radio/Chicago, on In The Kitchen with Sherman Kaplan segments
for 2 years. Since 1992 he has been a guest on several Chicago radio
stations.
Beginning in May of 1996, Mauer became a frequent guest
on Food Time hosted by Dean Richards on Chicago's number
one radio station WGN-AM. In 1998, he appeared on
WGN's highly rated Bob Collins Show. In 1996 Mauer
also became a regular guest on The Heart of the Matter, a
nationally syndicated radio program.
For over nine years, Mauer was a regular guest on
WPTF-AM Radio, the number one news/talk radio station in Raleigh,
North Carolina, where he has also appeared as a guest co-host. Mauer
ultimately became an extraordinarily popular guest on several of
Raleigh's rock and country & western radio stations.
Over the last five years, Mauer appeared on radio
programs throughout the United States and Canada. In fact, he proves to
be such a popular guest, he is frequently asked to return.
Not television too? Oh, yeah ...
February 1, 1993
his television cooking series Lean and Lovin' It!® with Don Mauer,
produced by Illinois' Continental Cablevision began airing on their
local origination channel. Mauer not only demonstrated low-fat cooking
techniques, but also featured food producers, chefs and low-fat food
experts. After one year, his award-winning show was available to more
than one million Chicago-area homes.
On March 15, 1994 Mauer was a guest on
ABC-Television's highly rated morning news program, Good
Morning America. His prepared recipes drew raves from Joan
Lunden and Spencer Christian for their excellent flavor and ease of
preparation. ABC received an unprecedented 1,700 telephone calls in
response to his appearance. Due to extraordinary viewer interest, Mauer
was featured on the cover of their national newsletter, Good
Morning America Extra.
In the spring of 1994, Mauer appeared on The
Shirley Show, Canada's most popular talk show.
During the weekend of June 18/19, 1994 CNN
featured Mauer on their program - On The Menu - where they
stated, “Don Mauer preaches the gospel of low-fat.” That same month, he
was also featured on CNN's HealthWatch news segment.
Beginning in 1994, Mauer became a frequent contributor
to North Carolina's nightly newsmagazine program North Carolina
Now, broadcast on PBS throughout the entire state. His first
appearance on North Carolina Now brought a record-setting volume of
requests for a copy of his North Carolina Skillet Brownies recipe.
In 1993 and 1994, when in Chicago, Mauer regularly
contributed to CLTV (Chicagoland Television) on their
Morning Edition news program.
From 1994 to 2001, Mauer was a regular contributor to Raleigh's
WRAL-CBS Television's Noon News program. In July, 1995 viewer
requests for one of his showcased recipes exceeded 1,100, surpassing the
previous record by more than three times. Mauer also appeared on the
WRAL-TV OnLine website.
October of 1996 Mauer's new cookbook and
Better-Than-“Hershey's Best” Brownies were showcased on Chicago's
super-station WGN-TV and he went on to visit their
Morning News program several times.
At the end of 1996, Mauer appeared as a guest on the
Television Food Network's In Food Today, nightly food news
program. The hosts could not believe the tremendous flavor of the Fall
casseroles Mauer prepared from his new cookbook.
In the beginning of 1997, Mauer appeared as a guest on
the Lifetime channel's daily cooking series The Main
Ingredient, where a variety of his incredible low-fat,
lower-calorie desserts were featured throughout the program.
Mauer's first appearance on QVC in February 1997
to sell his new cookbook met with a tremendous viewer response.
QVC sold out 3,500 copies of Lean and Lovin' It in
less than 6 minutes. Mauer visited QVC five times in 1997.
During his October appearance, Mauer sold-out almost 11,000 copies of
his increasingly popular cookbook in 9 minutes. He has appeared on
QVC thirteen times.
Mauer was the first person in the history of North
Carolina to produce and appear in a half-hour-cooking program on
High Definition Television (HDTV).
From 1998 to 2001, Mauer produced and hosted five
specials created for North Carolina/PBS Festival fund-raising
programming that kept station telephones ringing off the hook throughout
every airing. He kicked-off Festival 2000 for UNC-TV
with a live two-hour cooking special titled Don Mauer’s Guide to
Great Eating II that proved so popular it re-aired twice.
Festival 2000 set a record by exceeding its fundraising goal by
more than one million dollars. He returned in 2001, hosting the two-hour
special “Don Mauer' Guide to Great Eating 3 – Live.”
Mauer also appeared as a guest on the Discovery Channel's Home
Matters in November 1999.
On to public speaking ...
Mauer brings
varying length healthy, innovative and inspirational presentations to
corporations such as: Amoco Corporation, Baxter
Healthcare Corporation, First National Bank of Chicago,
IBM, Leo Burnett (advertising agency),
GE Capital, SAS Institute and Burroughs
Wellcome.
Mauer donates his time making inspirational
presentations to cardiac rehabilitation units, hospitals, various
American Heart Association programs and weight control groups.
Jiminy, not the stage too ...
In November 2000, Mauer appeared in Little Rock,
Arkansas’ largest theater for two, two-hour shows sponsored by the the
Arkansas Democrat Gazette, where more than 2,000 people
gave Don sustained, enthusiastic applause. He continues to appear in
theaters more and more since then.
In 2001 Mauer appeared in two stage shows in Cedar
Rapids, Iowa for The Gazette newspaper and in Libertyville
and Gurnee Illinois for Condell Medical Center.
Last, but definitely not least, books ...
In 1993 Mauer
self-published his first cookbook Lean and Lovin' It: A Lean
Cook's Book (no longer in print), containing over 80 personal
recipes and stories, selling thousands of copies and receiving an
overwhelmingly positive response.
In March, 1994 Chapters Publishing Ltd. released Anne
Fletcher's book,
Thin For Life:
10 Keys to Success from People Who Have Lost Weight and Kept It Off. Anne's book profiled Mauer
and other “Master’s of Weight Loss” from across the United States. Mauer
created almost 20 percent of the recipes shared in Anne's award-winning
book. To promote their sales of Thin For Life,
Rodale Press used Mauer's picture and story on all their direct
mail advertising.
More of Mauer's story and recipes appeared in Anne
Fletcher's award-winning book
Eating Thin for Life: Food Secrets & Recipes from People Who Have Lost
Weight and Kept It Off,
released in December 1996.
Mauer's uplifting story and ideas appear in Rodale Press'
book, Prevention's Fight Fat 1997: The Best New Ways to Cut Fat -
From Your Plate and Your Waist. This book continues to demonstrate
that Mauer has realistic answers for real people’s problems. He will
appear in a new Rodale book released in 2000.
On March 15, 1996, ICS Books released
The
One Pan Gourmet Cooks Lite: A Low-Fat Guide to Outdoor Cooking.
Mauer co-wrote this book, addressing the need for healthy,
easy-to-prepare outdoor recipes.
Mauer's next cookbook,
Lean and Lovin' It:
Exceptionally Delicious Recipes for Low-Fat Living and Permanent Weight
Loss was released by Chapters Publishing on May 15, 1996.
Publishers Weekly wrote: “Mauer reduces the fat and remains
faithful to full satisfaction.” Cooking Light magazine wrote: “...even
if readers aren't seeking weight loss, they'll sing Mauer's praises.”
Sales of the first printing (16,000+) swiftly sold out and it is now in
its seventh printing with sales of over 70,000.
Mauer's next cookbook -
A Guy's Guide to Great
Eating: Big-Flavored, Fat-Reduced Recipes for Men Who Love to Eat
with Houghton Mifflin was released June 1, 1999. Publisher's
Weekly wrote: “... overall this snappy tome is a winner.”
In 1996, Mauer became a full member of the
International Association of Culinary Professionals.
That's a wrap ...
Creating original and astoundingly delicious lean
recipes, as well as demonstrating how to prepare a variety of healthy
foods comes naturally to Mauer. More than 40 years of at-home cooking
experience; maintaining much of his weight loss for over a decade;
continuing to write popular columns; and with two successful cookbooks
under his belt, he is now considered a leading national authority on
healthy home cooking.
Every low-fat recipe I create
tastes great!TM
You have my name on it. |
Low-Fat Cookbooks
by
Don Mauer
The LeanWizard
● ● ● ● ●
Lean
and
Lovin' It
Exceptionally Delicious Recipes
for Low-Fat Living and Permanent
Weight Loss
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A
Guy's Guide to Great Eating
Big-Flavored
Fat-Reduced
Recipes for Men
Who Love to Eat
●
● ● ● ●
The One Pan Gourmet
Cooks Lite
A Low-Fat Guide to Outdoor Cooking
by Don Mauer
& Don Jacobson
Order
One, Two or all Three Now!
To Buy,
Just click on the
cover or title.
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